Although we love to show off fun data points about how we listen, there’s still something very intimate and private about music that we want to preserve. Music is inherently social and there’s a growing influence from other platforms, as we’ve seen from all the viral hits that have been topping the charts this year.
Of course, we also had to focus on providing control and accommodating different tastes, but this was a product we were able to craft for user delight - sharing your music with someone simply because you want to. This gave us the space to design an experience that’s just… fun! Through Blend, we’re able to facilitate sharing music without relying on user-generated content the same way that traditional social media platforms do. It was an interesting product to design because Spotify is at a unique vantage point when it comes to social listening. It’s true to who you are and how you listen. It lets you share your music taste with others and gives you recommendations from loved ones. It’s an effortless and effective way to stay connected - a reunion with an old friend, or an intimate introduction to someone new. Spotify Blend is a personalized playlist that automatically combines two users’ audio tastes together.
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